About Us

Taking out a short term loan online can be so quick and easy! Great, right? But how do you know that you are getting the best deal?

Clear And Fair's mission is to equip customers with the vital information to help you make the right decision for your circumstances. Our short term loan price comparison table is designed to be more helpful to the real life customer than any other price comparison website in the market. We only work with FCA authorised and regulated direct lenders and our search results are ranked based on the lowest cost of credit so you can always see the cheapest option at the top of your search.

www.clearandfair.co.uk is a site operated by APFIN LTD trading as Clear And Fair. We are a credit broker, not a direct lender, and the use of our website is free for consumers. APFIN LTD also operates www.cashasap.co.uk which offers short term loans online and is one of the websites that is compared in our price comparison table, however this site operates as an impartial credit broker and we never favour our site over other lenders. Our search results are always ranked based on the lowest amount payable or any specific criteria that you may request and never for our own benefit.

We are a private limited company registered in England and Wales under company number 07989136 and have our registered office at 3rd Floor, 12 Gough Square, London, EC4A 3DW.

APFIN LTD is authorised and regulated by the Financial Conduct Authority (FCA) and has permission from the FCA to carry on a consumer credit business and is on the Financial Services Register (FCA reference number 673186). You can contact the FCA at consumer.queries@fca.org.uk or 12 Endeavour Square, London, E20 1JN.