1. Who we are
2. What information we collect
We may collect and process the following data about you:
We may also collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.
3. Our lawful bases for processing your personal data
- In order to fulfil our contractual obliations to you, or because you have asked us to do something before entering into a contract
- In order to comply with legal and statutory obligations, such as FCA and ICO regulations
- In order to pursue our reasonable commercial interests
- To offer you any services provided by APFin Limited, or other companies, that we think may genuinely interest you, subject to you providing your consent.
4. Purpose for processing your data
We may use your personal information:
We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in London). We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience.
5. Retention Period
We will hold the data that you provide for as long as permitted for legitimate business purposes.
We store your data for the following reasons:
We will store your data, but no longer process it if you revoke your consent to receiving the offer of the services of other companies within the APFin Ltd family, and other related services, including but not limited to, price comparison websites, that we think may genuinely interest you.
6. Where we store your personal data
Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
All the information you provide us is stored in a secure computing environment protected by secure firewalls to try to prevent unauthorised access. Our website and database of information is held on a secure server. We also control access to any information you provide us so that it is only provided to people who need to see it. When we transfer any of your information it will be password protected.
7. Your rights
To request any of the above rights, please email firstname.lastname@example.org or use our contact form on the Contact Us page.
8. Consequences of failing to provide your personal data
As your personal data is required for us to assess your loan application, if you fail to provide the requested personal data in your loan application form, your loan application cannot be approved.
A cookie is a small text file, which often includes a unique identifier that is sent to your computer or mobile phone (referred to here as a "device") browser from a website's computer and is stored on your device's hard drive. There are various types of cookies which perform different functions, such as remembering the information you provide us in your application for credit or recording your browsing habits. The information recorded by the cookie is retrieved on the user's next visit to the site.
On our site, cookies record information about your online preferences, remember information about you when you visit our site and compile statistical reports on website activity. Some cookies are used that are essential in order to provide our services to you.
Information supplied by cookies can help us to analyse the profile of our visitors and help us to provide you with a better user experience. Below we have set out the categories of cookies that we use on our website.
10. Strictly necessary cookies
These cookies are essential in order to enable you to move around the website and use its features, similar to using a shopping basket to continue to navigate the site when making a purchase. Without these cookies, services you have asked for, such as applying for a loan using the website, cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the Internet.
11. Performance cookies
These cookies collect information about how our visitors use the website, for instance which pages visitors go to most often, and if they get error messages from any web pages. They also allow us to record and count the number of visitors to the website, all of which enables us to see how visitors use the website in order to improve the way that our website works. These cookies do not collect information that identifies a visitor, as all information these cookies collect is anonymous and is only used to improve how our website works.
12. Functionality cookies
These cookies allow our website to remember choices you make (such as your login details) or to personalise your browsing experience. The information these cookies collect is anonymous. They do not gather any information about you that could be used for advertising or remember where you have been on the Internet.
13. Google Analytics
14. Disclosure of your information
We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
We may disclose your personal information to third parties: